Our Origin

Before there was embroidery, before lasers, before DTF, Truco began with rhinestones and a yellow notepad. Every design was first broken down mathematically—spacing, symmetry, balance—planned line by line on paper. No shortcuts. Just figuring it out until it felt right.

Once the layout was perfect, the real work began. Stones were placed one by one, carefully pressed onto snapback hats. Each piece took time. Each mistake meant starting over. That process taught us discipline, focus, and respect for the craft. Nothing was rushed. Every design earned its finish.

As the ideas grew, so did the materials. We started experimenting—leathers, specialty fabrics, and custom textures for people’s logos and concepts. Everything was still handmade. We’d create templates out of cardstock, trace the designs by hand, and cut them with an X-Acto knife. All of this happened right in the kitchen. No studio. No factory. Just vision, tools, and long nights.

Every dollar made went right back into the work. First came a vinyl cutting machine, opening the door to custom T-shirts. Then our first embroidery machine—taking Truco from flat designs to stitched depth. After that, a laser machine, allowing us to cut and build with precision. And eventually, an industrial DTF machine to push quality and production even further.

Not only did the designs evolve—but the business did too.

What stayed the same was the mindset: hands-on, intentional, and built from the ground up. Truco is still rooted in making things the right way—by understanding the process, respecting the materials, and never forgetting where it started.

From a yellow notepad to a full production studio, every step forward was earned.

This is Truco.