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Est. 2014 · The Bronx, NY

Our Origin

From a kitchen table to a full-scale design studio—built on patience, hustle, and the refusal to compromise.

Early Truco Fashion work from 2014
2014The beginning
Family-ownedThree people, one vision
Bronx-bornBuilt from the ground up
Yonkers-madeProduced in our studio
Hands-onEvery detail matters
How we got here

Every step
was earned.

The equipment changed. The standards didn’t. Each chapter added a new capability while keeping the work intentional and hands-on.

Early hand-set rhinestone design by Truco Fashion
01
2014 · Rhinestones

A yellow notepad and an idea.

Before embroidery, lasers, or DTF, every design began as math on paper—spacing, symmetry, and balance worked out line by line.

Then the stones were placed one by one and carefully pressed onto snapback hats. A mistake meant starting over. That process taught us patience, focus, and respect for the craft.

No machines. No shortcuts. Just obsession.
Handmade Truco Fashion design template
02
Built by hand

New materials. Same patience.

We began experimenting with leather, specialty fabrics, and custom textures. Templates were drawn on cardstock, traced by hand, and cut with an X-Acto knife.

It all happened in the kitchen—no studio or factory. Just vision, basic tools, and long nights learning what each material could do.

Truco Fashion growing from hand tools into apparel production
03
Reinvesting in the work

One machine at a time.

Every dollar went back into the business. A vinyl cutter opened the door to custom T-shirts. Our first embroidery machine added stitched depth. A laser brought precision, and industrial DTF expanded what we could produce.

The business evolved because the craft demanded better tools—not because we wanted to rush the process.

04
Yonkers · Today

A full studio. The same mindset.

Today, Truco brings design, embroidery, DTF printing, laser work, finishing, and quality control together under one roof in Yonkers.

What began at a kitchen table is now a complete production studio—still hands-on, intentional, and built from the ground up.

If it worked back then with nothing, imagine what we can do now.
“Built from imagination, patience, and work ethic—because the mindset behind the work matters as much as the final piece.”

The mindset is everything.

Inside the studio

Made here.
Checked here.

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Detail work inside the Truco Fashion studio
Detail work
Finished Truco Fashion piece ready to ship
Finished piece · Ready to ship
Truco Fashion design proofing
Design proofing
In the shop · Watch
The people behind the work

The Family

We keep our circle small and our standards high. Three people, one shared vision.

Truco, Master Craftsman at Truco Fashion

Truco

Master Craftsman

Paolo, Lead Design at Truco Fashion

Paolo

Lead Design

Keylin, Production and Operations at Truco Fashion

Keylin

Production & Operations

Family-owned · Bronx-born

We put that same
energy into yours.

Every order gets the patience, precision, and personal attention that built Truco from the beginning.